It’s no secret that to be a successful attorney, you need to cultivate a steady stream of clients. It’s how to do this that often seems like a mystery. Even attorneys who have been successfully practicing for decades often cannot tell you exactly how they find their clients. I know because I asked them. They offered me a version of “If you build it, they will come” as a means of obtaining clients.
But it doesn’t exactly work that way. When I first opened my practice over a decade ago—after many years honing my skills in BigLaw—I rented an office, bought legal malpractice insurance, built a website and bought a phone number. I knew I had t…
